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Before I became an inbound marketer, I once made $50,000 a month spamming Google. I worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: never, never ever follow in my footsteps.
This blog post will tell you exactly why...
My Mindset in 2009
I never wanted to spam the Internet. Google made me do it.
This is what I told myself back then.
If spamming is so wrong, I wondered, how come it always works so well? Most black hat SEOs think this way. They rationalize spamming Google’s index in so many ways:
- We’re helping Google improve their algorithm!
- Content is king?!? LOL! Links are the only content you need. Google’s lying to people. They deserve to get spammed.
- If we don’t do spam, our competitors will–and then they’ll beat us. We have to spam.
- We’re helping our customers–the little guy–win the battle against a big, bad, evil empire that wants to enslave them to paying PPC costs!
But there I was, responsible for Google adding 45,000,000 new words of spam to its index every day. I had built a spam machine; the thing was brilliant enough to give my clients huge SEO ranking boosts (this was before KontentMachine and all the other spam-producing software out there now).
Lonely SEO Spammer Millionaires
The above schedule is what a spammer’s four-hour workweek looks like. And it’s the life of a lot of black hats that are still balling today. It’s a comfortable but often dull and somewhat empty life.
The most exciting (and nerve-wracking) times are when the loophole you’re exploiting gets closed, and your life flips upside down while you scramble to adjust.
During the boring times, my other spammer buddies and I would BS on Skype about our lives. One guy made $100k a week for a time selling garcinia cambogia pills after Dr. Oz fraudulently proclaimed them to be a magic weight loss supplement.
One woman focused on morally shady but technically legal niches like bath salts, salvia, and access to guides on how to cheat on your spouse. Yet another guy (also in China, like me) was working with prison wardens who forced their inmates to mine World of Warcraft gold for sale online.
All three bought links from me.
They spent their earnings like spoiled little kids.
They bought luxury cars and $5,000 bottles of champagne to spray their spammer buddies at conventions. They ate ADHD medication like candy, trying to stay awake and focused to work as long as possible. They traded NLP secrets to work on their powers of female seduction. When that didn’t pan out there was always the old staples of prostitutes and cocaine. Many practiced intensive bodybuilding, and took steroids, HGH, and weird supplements like deer antler sprays to hack their muscle growth.
With all that money and privilege at stake, the brotherhood of spammers is merciless and ultra secretive. If you fail to attribute a useful tip to the person you found it out from, expect to be shunned. Expose an SEO loophole that made your buddy money, and you’re excommunicated. Betray the ‘family’, and you’ll get kicked out of the Skype group forever. It’s like the Sopranos except instead of wise guys, your family is made up of awkward tech nerds who have cashed in and want to live out all their fantasies.
