Secrets of Schema Person Markup

 Want To Know That Secrets of Schema Person Markup?

 The Person markup can be leveraged to influence Knowledge Graph results about an individual.

Example from BenKirshner.com

	<div itemscope="" itemtype="http://schema.org/Person">
	<meta itemprop="gender" content="Male">
	<meta itemprop="birthDate" content="March 21, 1978">
	<meta itemprop="spouse" content="Rebecca Kirshner">
	<meta itemprop="parent" content="Jack Kirshner">
	<meta itemprop="jobTitle" content="CEO of Elite SEM and Coffeeforless">
	<meta itemprop="email" content="ben@elitesem.com">
	<meta itemprop="url" content="http://www.benkirshner.com">
	<meta itemprop="memberOf" content="Young President's Organization">
	<meta itemprop="memberOf" content="SEMPO">
	<meta itemprop="image" content="http://www.benkirshner.com/resources/Ben-Kirshner.jpg">
	<span itemprop="name">
	<link itemprop="sameAs" href="https://www.wikidata.org/wiki/Q19753495">
	<link itemprop="sameAs" href="https://www.freebase.com/m/011n3f_r">
	<link itemprop="sameAs" href="https://www.youtube.com/channel/UCIHSn0i6CRIk9Fyby2LZ3yw">
	<link itemprop="sameAs" href="https://www.linkedin.com/pub/ben-kirshner/0/799/87">
	<link itemprop="sameAs" href="https://twitter.com/benkirshner">
	<link itemprop="sameAs" href="https://plus.google.com/+BenKirshner1/">Ben Kirshner</span> is the CEO of Elite SEM Inc. and Coffeeforless.com...
	</div>

Resource Page: Person (on Schema.org)

Be sure to use the following resources to monitor and test your Schema and Structured Data Markup.

• Structured Data Testing Tool.
• Structured Data Markup Report in Google Search Console.

Note that your site can be hit with a penalty if you do not follow Google’s guidelines for Structured Data. Read more here.

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A Guide To Site Navigation Schema Markup & Video Schema Markup | Seogoods.com

Site Navigation Schema Markup

The SiteNavigationElement markup can help increase search engines’ understanding of your site structure and navigation and can be used to influence organic sitelinks.

Example (using microdata)

Resource Page: SiteNavigationElement (on Schema.org)

Video Schema Markup

A site with embedded or hosted video content can leverage the VideoObject schema. Google primarily displays video rich snippets for YouTube videos, but this will help video rich snippets to appear for your Web pages in Google Video Search.

Required Properties:

• Name.
• Description.
• ThumbnailUrl.
• UploadDate.

Example (using microdata)

Google Resource Page: Enabling Rich Snippets for Videos

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A Guide To Website Schema Markup | Seogoods.com

The WebSite schema markup helps generate the Site links Search Box feature for brand SERPs and can help your site name to appear in search results. You must, of course, have an existing site search on your website to enable the Site links Search Box element.

Example (using JSON-LD)

	<script type="application/ld+json">
	{
	"@context" : "http://schema.org",
	"@type" : "WebSite",
	"name" : "Elite SEM",
	"url" : "http://elitesem.com/",
	"potentialAction" : {
	"@type" : "SearchAction",
	"target" : "http://elitesem.com/?s={search_term}",
	"query-input" : "required name=search_term"
	}
	}
	</script>

Google Resource Pages:

• Sitelinks Search Box
• Include Your Site Name in Search Results

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You Should Know That Organization Schema Markup | Seogoods.com

You should know that organization schema markup helps generate brand signals which can enhance your Knowledge Graph entry & website snippet presence in the search engine results pages (SERPs).

Be sure to specify your logo, social profile links and corporate contact information.

Example (using JSON-LD)

	<script type="application/ld+json">
	{ "@context" : "http://schema.org",
	"@type" : "Organization",
	"legalName" : "Elite SEM",
	"url" : "http://elitesem.com/",
	"contactPoint" : [{
	"@type" : "ContactPoint",
	"telephone" : "+1-646-350-2789",
	"contactType" : "customer service"
	}]
	"logo" : "http://elitesem.com/wp-content/uploads/2014/03/Elite_SEM_Logo_2014.png",
	"sameAs" : [ "http://www.facebook.com/EliteSEM",
	"http://www.twitter.com/elitesem",
	"http://plus.google.com/+Elitesem",
	"https://www.youtube.com/user/EliteSEMInc",
	"http://www.linkedin.com/company/elite-sem",
	"https://www.wikidata.org/wiki/Q20736641"]
	}
	</script>

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